Our goal is to create simple, exquisite pieces of jewellery, with an undying focus on great design.

With over 100 years of experience in making jewellery, we merge old school techniques with contemporary designs and modern sensibilities.

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Our Founders

Our Co-founders come from varied backgrounds. A brother sister duo, they have en impeccable eye for quality and good design. Shruti is a professional baker when not conceptualising your exquisite pieces of jewellery. While Akshay handles the business through and through.

Less is More

We believe Less is More. These are not mere words. This is our guiding force. It influences our product design, our processes, our way of life. We think this is what makes us unique. We’re simplifying jewellery buying, removing clutter, stripping away everything that’s unwanted. To leave you only with the choices you need to make.

India & Jewellery

Ancient India was a global trade hub for jewellery, and continues to be so today. Nearly 90% of the world's diamonds are cut and polished in India, even today.

The adornment of jewels can be traced back to the Indus Valley civilisation around 5000 years ago. Ornamentation was an integral part of ancient sculptures and paintings that adorned palaces and paintings. Visit the City Palace in Jaipur and you'll know what we speak of. With each new period of Indian history, the art of jewelry–making evolved and represented the culture and craftsmanship of the era. For a jewellery connoisseur, India is the place to be.

At The Peacock, we believe our proximity to India, a global supply hub, allows us to conceptualise and craft some of the most exquisite pieces of jewellery for our clients. And with partners across the globe, we're able to make these pieces available to our discerning customers.